The first thing that any person browsing on a website would see is, the look of the website. Based on his/her liking, the user will continue browsing or decide to switch to another website. This is where the role of web designing comes into the picture. The latest designing that takes place for websites focuses mainly on eCommerce websites, Microsites, landing pages with the latest trends and more.
Hire a website designer, who has great markup skills in which he/she utilizes HTML, HTML 5, CSS, CSS 3 and more. A good website designer will bring in great customers!